About us

About Pure Purrs

Our Story

About Pure Purrs

Pure Purrs is a wood pellet cat litter brand based in Northern Ireland, offering high quality and environmentally sustainable solutions.

Part of the Doherty Group, Pure Purrs Cat Litter joins a long list of products developed with animal welfare in mind. With over 30 years experience in the industry, The Doherty Group continues to innovate sustainable, welfare focused products for a range of pets and animals.

Our History

Irish Roots

As part of the Doherty Group, Pure Purrs joins 30+ years of Irish family heritage and animal bedding expertise.

Still owned and managed by the Doherty family, The Doherty Group finds it’s roots in the heart of the County Antrim countryside over 30 years ago. Founded by Marie & Frankie Doherty, both are still involved in the business to this day, with Owen and Sean continuing to manage the business on a daily basis.

Pure Purrs combines years of animal bedding expertise, a love of pets and an appreciation for the Irish countryside to produce a sustainable, natural cat litter that’s as gentle on cats as it is on the planet.

Our Approach

Our Sustainable Approach to Cat Litter

Quality and Affordability

We prioritize providing high-quality cat litter at affordable prices, ensuring that pet owners have access to a sustainable solution without compromising on performance.

Economic and Environmental Sustainability

We are committed to creating environmentally sustainable cat litter options that are economically viable, contributing to a cleaner planet and healthier pets.

Find Out More about Pure Purrs & The Doherty Group

To find out more about The Doherty Group – visit our website

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